MonMon / Website planning
New Business Website Checklist: What to Prepare Before Launch
MonMon AI · Published
A new business website should let a potential customer answer three questions: what does the company offer, is it relevant to my needs, and how do I start a conversation? Before choosing colours or a template, prepare the information needed to answer those questions. A clear brief makes it easier to agree what the website includes and to assess the finished work.
Write one offer that a customer can understand
Start with the service or product you actually sell, the customer you serve and the area you cover. “Business solutions” gives a visitor little to work with. A more useful introduction might describe office cleaning for commercial premises in a defined service area. This is an example of positioning, not a claim about MonMon’s customers. List any important exclusions beside the offer so the first conversation starts with realistic expectations.
Choose pages around the first buying decision
A compact website can introduce the business, explain its main offer, show relevant work and provide contact details. Add separate service pages when customers need different information to choose between services. A product catalogue, recruitment section or booking system changes the scope; describe those requirements explicitly. More pages are useful when each has a distinct purpose, rather than because a larger page count looks impressive.
Prepare a small, approved content pack
Collect the trading name, company description, logo files, service descriptions, contact details and images you have permission to use. Decide who approves the copy. If the company has no completed projects, explain the intended service clearly and label any design concepts or sample work. Do not fill the gap with invented client logos, testimonials or delivery statistics. Keep the same company information in the website and any company-profile PDF.
Define the enquiry handover
Choose who receives website enquiries and what information they need to take the next step. A simple first form may need a name, one contact method, the requested service and a short description. If you want file uploads, appointments or automatic quotation, include them in the brief before pricing. Record which business account owns the domain and who is responsible for future content changes.
Check the finished website as a customer
Open the agreed pages on a phone and a computer. Follow the main navigation, read the service descriptions and check that downloads open. Test the enquiry destination through an agreed acceptance process. Confirm that displayed company details match the approved content. Keep a record of changes still outstanding instead of treating a good-looking homepage as completion of the entire project.
Your preparation checklist
- Approved company name and contact information
- One clear primary offer and next step
- Page list with agreed content responsibilities
- Images with permission and accurate captions
- Working mobile navigation and enquiry route
- Written handover scope and update responsibilities
Frequently asked questions
Do I need every service on a separate page?
Only when the services require different explanations or buying decisions. A small, clearly organised site can be a suitable starting point.
Does a company profile replace a website?
They serve different situations. A website helps visitors browse and enquire; a PDF can be useful for a sales meeting or procurement review. Agree each deliverable separately.